BED BUG BBQ
SEO Optimized Blogging
Summary
The pest control industry within the United States is a $17 Billion industry that has seen annual growth rates of 4.6% from 2017 to 2021. The annual growth rate is projected to decline from 2021-2026 to 2.4% annually. Because of the industry growth, the pest control players need to separate themselves from the competition. Of the players within the pest control industry, over 70% of businesses are locally based organizations. One of which is Bed Bug BBQ.
Background Information
Bed Bug BBQ, an industry-leading bed bug extermination team in Cleveland, Ohio, has provided safe, effective, and efficient pest control for over 3,000 homes, businesses, and vehicles. Bed Bug BBQ is known for their excellent customer service for Cleveland residents with consistent five-star ratings and awards. Professionalism, safety, guaranteed bed bug removal, and dependability are the core aspects of Bed Bug BBQ, and their clients know they can always rely on their team to get the job done the first time.
Prior to receiving organic growth support, Bed Bug BBQ was losing to its competitors in the search engine ranking page (SERP). Limited digital marketing meant less clients and a non-existent online reputation. Bed Bug BBQ knew they needed a change to become dominant within the bed bug industry and that is when Blue Ridge Media Company stepped in. Since receiving organic growth support, Bed Bug BBQ has solidified themselves as the prominent bed bug exterminators for Cleveland, Ohio.
Campaign Goals
Due to high competition and slow technology adoption, Bed Bug BBQ would benefit heavily from an improved online presence within the pest control industry. Further, bed bug extermination accounts for 6% of the industry. The combination of industry factors allowed Blue Ridge Media Company to set customized goals and strategies for increasing organic traffic to Bed Bug BBQ. This was accomplished through multiple digital marketing techniques such as blogging, website development, and constant upkeep. The bed bug extermination industry is growing and Blue Ridge Media Company needed to be ahead of the competition. The needed action was to create the largest non-government database for bed bug identification, news, and information for Bed Bug BBQ.
Strategy
Key Points for this Strategy:
- Update Bed Bug BBQ website to meet Google’s algorithm requirements.
- Rewrite meta titles, meta descriptions, alt titles, and alt text to meet current standards.
- Conduct keyword research of SEO competitors, industry competitors, and of Bed Bug BBQ.
- Develop keyword-dense blogs that would attract potential clients.
- Rewrite website copy to contain keywords related to bed bugs, the bed bug industry, and pest control.
- Maintain consistent support with rapidly pivoting objectives. These support decisions were based on current data, trends, and industry developments.
- Develop a more efficient and effective Bed Bug BBQ website. This resulted in an increase in page loading speed.
To achieve outstanding organic growth, Blue Ridge Media Company created an in-depth strategy using smart goals. This strategy allowed for Bed Bug BBQ’s bed bug database to become one of the largest and most trusted resources for people experiencing a bed bug infestation. The organic growth strategy chosen for Bed Bug BBQ began in 2018. Due to SEO being a long-term strategy for organic growth, Blue Ridge Media Company’s implementation of a Bed Bug BBQ strategy began to be noticed in the winter months of 2019.
Results
With organic growth support from Blue Ridge Media Company, Bed Bug BBQ has seen a 635% increase in organic traffic from August 2019 to August 2021. Blue Ridge Media Company’s strategy for organic growth has resulted in a 1694% increase in monthly SEO clicks, further resulting in a growth of 102% in monthly SEO click value. This can be attributed to our methods of increasing Bed Bug BBQ’s keyword count by 427% since 2019. Because of the improved organic search results, Bed Bug BBQ has access to more growth, client leads, and revenue opportunities.
